Marketing - The Smart Lazy Guy

An Amateur’s Guide to Market Research

Are you a passionate startup founder who wants to make it big? If yes, then you must have heard of market research. This is the process of understanding the needs of your target demographic in order to create products and services that are tailor-made for them. Market research helps businesses get ahead of their competition by understanding their customers better. But what if you don’t have a clue how to conduct market research? Don’t worry! You can do it with just a few clicks using various online tools. Let’s explore how!

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The Magic of Paid Advertising: Why You Need to Master This Skill

Have you ever felt like your passion project isn’t getting the traction it deserves? Are you in the process of creating a startup and not sure how to get people to find out about it? If so, you’re likely familiar with the age-old debate of paid advertising vs organic traffic. Let’s dive into why paid advertising is often considered a “cash machine” and why you should master this skill.